By Michael Oriard
Specialist soccer at the present time is a $6 billion activities leisure undefined. during this astute field-level view of the nationwide soccer League because 1960, Michael Oriard seems heavily on the improvement of the game and on the photo of the NFL and its specific position in American existence. on the middle of this tale is a question with out basic solution: has the intense commercializing and ''branding'' of NFL soccer because the past due Nineteen Eighties mockingly weakened the cultural energy of a activity whose attraction for greater than a century used to be essentially noncommercial?
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Additional info for Brand NFL: Making and Selling America's Favorite Sport
Boggs circumvented the antagonistic House Judiciary Committee by attaching the antitrust exemption to a budget bill with unshakable support in both houses. Congress passed the bill on October 21, c. afl average attendance increased slowly but steadily—from 16,538 in 1960 to 17,905 in 1961, 20,486 in 1962, 21,584 in 1963, 25,855 in 1964, and 31,828 in 1965— while the nfl’s rose from 40,106 to 47,286 over that same period. 20 T H E C R E AT I O N O F T H E M O D E R N N F L I N T H E 1 9 6 0 S 1966.
As with the national television contract, one more hurdle remained: the merger violated antitrust law at the expense of the players, who would no longer be able to pit one league against the other in bidding for their services. Rozelle succeeded in Congress again, this time by promising Senator Russell Long and House Majority Leader Hale Boggs, both from Louisiana, to place a franchise in New Orleans. Boggs circumvented the antagonistic House Judiciary Committee by attaching the antitrust exemption to a budget bill with unshakable support in both houses.
Here lay the future of televised football, before any part of it had yet arrived (and before Ed Sabol sold his similar vision to Pete Rozelle). ’’ Or to put the matter more simply, that football by its very nature tells powerful stories. ’’ The upstart afl allowed abc latitude in its game coverage that the nfl would not give cbs. While cbs (and nbc) still shot games from the 50yard line, Arledge (like Sabol) placed cameras and microphones throughout the stadium and along the sidelines. nfl Films built on Arledge’s innovations, and Arledge in turn learned from nfl Films how to achieve a ‘‘cinematic look’’ with low angles and tight close-ups, along with driving music and powerful narration.